Made O'Meter
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Athletic Works is a private-label brand primarily sold through Walmart stores. The brand focuses on providing affordable, functional activewear and sporting goods. While the brand was originally developed in the United States by Walmart to compete in the athletic apparel sector, its manufacturing is outsourced globally to maintain low price points. Production often takes place in various countries including Vietnam, China, Bangladesh, and Jordan.
Ownership of the brand remains with Walmart Inc., the world's largest retailer. In Mexico, the brand is distributed through Walmart de México y Centroamérica (Walmex). The brand has evolved over the years to include a wide range of products from basic sweatshirts and leggings to specialized sports equipment, consistently positioned as a value-oriented alternative to major international athletic brands.
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