Lucid (Lucidchart/Lucidspark)

Lucid is a visual collaboration suite originally established in the United States. Its primary products, Lucidchart and Lucidspark, provide organizations with powerful tools for diagramming, data visualization, and virtual whiteboarding. Unlike physical consumer goods, the product is 'manufactured' as software code primarily in the USA and hosted on global cloud infrastructure such as AWS.

The brand was founded by Ben Dilts and Karl Sun under the name Lucid Software. It has grown into a market leader in the digital productivity space, serving millions of users worldwide ranging from small businesses to nearly all Fortune 500 companies. The brand remains privately held by its parent company, Lucid Software Inc., with significant backing from global venture capital partners.