Crivit Men's Hybrid Jacket

Crivit is a specialized private label brand developed and owned by the German global discount supermarket chain, Lidl. The brand focuses on delivering high-performance sportswear, activewear, and outdoor equipment, such as the hybrid jacket shown, which combines insulated padding with flexible sleeve materials for thermal efficiency during physical activities.

As a private label, Crivit products are exclusively sold through Lidl's vast retail network. The brand's origin is rooted in Germany, specifically within the Schwarz Group's business strategy to offer budget-friendly sporting goods. While the brand is German in concept and design, the actual manufacturing is outsourced to global textile hubs. Production primarily takes place in countries like Bangladesh, China, and Vietnam to maintain competitive pricing while meeting European quality standards.

The ultimate ownership lies with the Schwarz Gruppe, one of the largest retail conglomerates in the world. This ownership structure ensures that Crivit benefits from a massive supply chain and a consistent presence in supermarkets across Europe and North America.