Holsum Pan de Maíz (Corn Bread)

Holsum Pan de Maíz is a popular corn bread snack marketed under the 'Gustitos' line. The Holsum brand has a deep-rooted history in Puerto Rico, where it has become a household name for bread and baked goods since the mid-20th century.

The product is primarily manufactured in Toa Baja, Puerto Rico, by Holsum de Puerto Rico, Inc. While the Holsum name originated in the United States as a franchised brand created by the W.E. Long Co. in Chicago, the Puerto Rican operations have evolved into a distinct regional leader. Today, it operates as a subsidiary of the Mexican multinational bakery giant, Grupo Bimbo, which acquired the parent entity to solidify its presence in the Caribbean market. This ownership ensures that while the brand maintains its local Puerto Rican identity and manufacturing base, it benefits from the global distribution and resource network of one of the world's largest baking companies.