Perfect Fitness Perfect Pushup

The Perfect Pushup is a fitness innovation designed to enhance the traditional pushup exercise by using rotating handles to engage more muscles and reduce joint strain. The brand was founded by Alden Mills, a former US Navy SEAL, who developed the product through his company, Perfect Fitness (originally known as BodyRev). The product became a global success following its launch in the mid-2000s.

Following its rapid growth, Perfect Fitness was acquired in 2011 by Implus Footcare, LLC, a major consumer products company specializing in fitness and footwear accessories. Today, the brand remains a staple in the fitness industry, with manufacturing primarily located in China to serve global distribution networks. Implus, the current owner, is based in the United States and manages a diverse portfolio of athletic brands.