MIX:BAR Salt Petals eau de parfum

MIX:BAR Salt Petals is a specialized eau de parfum designed for the modern fragrance market, emphasizing high-quality scents at accessible price points. The brand and its specific scent profiles, such as Salt Petals (no. 12), were developed in the United States to fulfill a growing consumer demand for clean, layerable, and sophisticated fragrance options.

The brand is a proprietary label launched by Maesa, an incubator and manufacturer known for creating beauty brands exclusively for large retail partners. MIX:BAR was specifically developed as an exclusive fragrance line for Target, mirroringMaesa's business model of partnering with major retailers to launch high-performance beauty and personal care products. Manufacturing for these products typically occurs in the United States, adhering to modern beauty standards focusing on clean ingredients. Maesa remains the ultimate owner and operates as a dominant player in the global beauty incubation sector from its headquarters in New York.