Anua Niacinamide 10 TXA 4 Serum

Anua is a prominent South Korean skincare brand that has gained global popularity through the 'K-Beauty' movement. The brand focuses on minimalist, nature-inspired formulations designed to soothe and improve skin health. This specific serum, featuring 10% Niacinamide and 4% Tranexamic Acid, is part of their targeted treatment line aimed at brightening and evening skin tone.

Anua was founded in South Korea and is currently owned by The Founders Inc., a Seoul-based beauty and lifestyle venture company. The brand maintains its manufacturing and R&D operations primarily in South Korea, leveraging advanced local cosmetic technology. As of 2026, it remains a flagship brand for The Founders Inc. as they expand their presence in international markets like the United States and Europe.