Kellanova Keebler Club Crackers

Club Crackers is a legacy brand of buttery, flaky snacks originally developed under the Keebler Company. The product is easily identified by its light texture and rectangular shape. Historically, Keebler was a major American cookie and cracker manufacturer known for its 'Elves' marketing campaign.

In 2019, a significant portion of Keebler's brands, including Club, was sold by Kellogg's to the Ferrero Group. However, through subsequent corporate restructuring, the snack division of the original Kellogg Company became an independent entity known as Kellanova. Today, Kellanova maintains the production and distribution of many classic salty snacks, with manufacturing centered largely in the United States to serve North American retail markets.