PUR Gum & Mints

PUR is a widely recognized brand in the health-conscious confectionery market, specializing in aspartame-free gum and mints. Founded in 2010, the brand was built on the mission of providing a healthier alternative to traditional sugar-laden and chemically sweetened breath fresheners. The brand gained significant visibility through its appearance on the entrepreneurship reality show 'Dragons’ Den'.

While the company is headquartered and managed from Canada, the manufacturing process takes place in Switzerland. This partnership allows the brand to leverage Swiss quality standards in confectionery production while using premium ingredients like 100% xylitol, which is sourced largely from birch and beech trees. This ensures the product remains non-GMO and allergen-free.

The brand remains under the ownership of its founding entity, The PUR Company Inc. It has successfully maintained its independence while expanding its distribution to over 50 countries worldwide, becoming a staple in both specialty health stores and major retail chains globally.