Cheetos Crunchy cheese snacks

Cheetos is a world-renowned brand of cheese-flavored cornpuff snacks manufactured by Frito-Lay, a subsidiary of PepsiCo. Invented in 1948 by Charles Elmer Doolin in Dallas, Texas, the brand quickly became a staple in the American snack market. The specific product shown features the iconic mascot, Chester Cheetah, and the 'Crunchy' variety which was the original form of the snack. Following the merger of The Frito Company and H.W. Lay & Company in 1961, and the subsequent merger with Pepsi-Cola in 1965, the brand has been under the global umbrella of PepsiCo.

While Cheetos are produced in many countries to meet local demand, this specific packaging explicitly states it is made in Puerto Rico. This local production is part of PepsiCo's strategy to maintain a strong presence in regional markets through its Frito-Lay division, ensuring freshness and catering to local consumer preferences while maintaining the global brand standard.