Borden Leche Reducida en Grasa

Borden is a historic American dairy brand, famously associated with the character Elsie the Cow, who has been a marketing icon since 1936. Originally founded by Gail Borden, Jr. in the mid-19th century, the brand became a titan of the American dairy industry. This specific product, labeled 'Leche Reducida en Grasa' (2% reduced fat milk), is a shelf-stable UHT (Ultra-High Temperature) milk variant packaged in a carton, commonly found in markets like Puerto Rico and the Southern United States.

The brand's ownership has a complex history following the original Borden Company's breakup in the late 20th century. While Borden Dairy Company traditionally handled fresh milk in the US mainland, the brand rights for shelf-stable and consumer milk products in specific territories like Puerto Rico are often managed through localized subsidiaries or licensed partners. Today, the brand and its intellectual property are maintained under the Borden Intellectual Property (IP) Holdings, ensuring the legacy of the prominent sunflower-wearing cow continues across various dairy markets.