Joico Power Whip Whipped Foam Mousse

Joico is a premium professional hair care brand that has established itself as a leader in the salon industry since its founding in the mid-1970s. Originally created by a hairstylist in Southern California, the brand focused on the science of hair repair and health, pioneering the use of hydrolyzed hair keratin protein in its formulations.

Over the decades, Joico underwent several ownership changes as the professional beauty market consolidated. It was famously a part of the Shiseido Group's professional division for many years. However, in a major strategic shift, the brand was acquired by Henkel, a German multinational company known for its massive portfolio of consumer and industrial brands. This move strengthened Henkel's position in the North American professional hair care market.

Today, Joico products like the Power Whip Mousse are predominantly manufactured in the United States to serve the North American market, though global distribution may involve production facilities in other regions. The brand remains headquartered in the United States while operating as a key subsidiary under Henkel's Consumer Brands business unit.