Parent's Choice baby wipes

Parent's Choice is a prominent private-label brand specializing in baby products, including wipes, diapers, and formula. Originally launched by Walmart in 1998, the brand was developed to provide high-quality baby care essentials at an accessible price point. While many products are manufactured within the United States to ensure strict quality standards, the production network also includes facilities in other regions to support global demand.

As a store brand, Parent’s Choice is owned and operated by Walmart Inc., one of the world's largest retail corporations. The brand has grown into a comprehensive line that competes directly with major national names by emphasizing safety and value. Today, it remains a cornerstone of Walmart's health and wellness portfolio for families across North America and beyond.