Softsoap Advanced Clean hand soap

Softsoap is a leading brand in the liquid hand soap category, recognized for revolutionizing the market in the late 1970s. The brand was originally created by the Minnetonka Corporation in the United States, which successfully introduced the first mass-marketed liquid soap with a pump dispenser. This innovation transformed hand hygiene habits worldwide.

In 1987, the brand was acquired by Colgate-Palmolive, a global consumer products giant headquartered in New York. Under Colgate-Palmolive’s ownership, Softsoap has expanded its product line to include various scents, antibacterial formulas, and large-scale refill bottles like the 'Advanced Clean' version seen here. Manufacturing primarily takes place in the United States to serve the North American market, though the parent company maintains production facilities globally to meet regional demand and distribution requirements.