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Patricia Kassiram is a personal brand founded by the Panamanian influencer of the same name, specializing in natural beauty remedies and personal care products. The product featured is a DIY-style nail strengthening formula that combines clear nail polish with natural ingredients like garlic, cloves, and lemon zest to promote nail health and growth. This brand operates as an independent venture born out of social media influence and direct-to-consumer sales, primarily targeting the Latin American market with a focus on 'natural' and 'home-remedy' aesthetics.
Originally starting as a digital presence sharing beauty tips, Patricia Kassiram transitioned into offering proprietary formulations. The products are typically manufactured in Panama, where the brand is based. Ownership remains under the original founder, Patricia Kassiram, who manages the brand through her digital platforms and official website. The brand has gained significant traction in regions like Panama and neighboring Spanish-speaking countries due to its viral instructional content on platforms like Facebook and Instagram.
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