On Cloud sneakers

On is a high-growth Swiss athletic shoe and performance sportswear company that has redefined the footwear industry since its inception. Founded in Zurich in 2010 by three-time world duathlon champion Olivier Bernhard alongside David Allemann and Caspar Coppetti, the brand was built on the revolutionary idea of 'running on clouds.' Their signature CloudTec technology features hollow pods on the outsole that compress horizontally and vertically for a soft landing followed by an explosive takeoff.

While the engineering and design tasks take place at the brand’s headquarters in Switzerland—often referred to as the 'On Labs'—the manufacturing is strategically outsourced. The bulk of their sneaker production is concentrated in Vietnam and Indonesia to leverage specialized athletic footwear manufacturing infrastructure. However, the brand also maintains a high-tech automated facility in Germany for specific performance lines and experimental projects like their 'On LightSpray' technology.

The brand gained significant global recognition and financial backing when tennis legend Roger Federer joined as a shareholder and collaborator in 2019. On Holding AG successfully transitioned to a public company with an IPO on the New York Stock Exchange in 2021. Today, On is one of the fastest-growing footwear brands in North America and Europe, expanding its reach from technical running gear to tennis, hiking, and high-fashion lifestyle segments.