President's Choice Restaurant Style Tortilla Chips

President's Choice (PC) is a prominent Canadian private-label brand introduced in 1984 by Loblaws. It was designed to provide premium quality products that rival national brands but at a more accessible price point. The brand is famous for its 'Insider's Report' and has become a household staple across Canada.

These Restaurant Style Tortilla Chips are primarily manufactured in Canada, utilizing Canadian-grown corn in many of their production facilities. As a private label, the production is closely managed by the parent company to ensure consistency with the brand's 'premium' positioning.

The brand is owned by Loblaw Companies Limited, Canada's largest food retailer. While it began as a single line of products, it has expanded into almost every grocery category and even financial services. The headquarters remains in Brampton, Ontario, maintaining its status as a quintessential Canadian brand under the ultimate ownership of George Weston Limited.