d:fi Extreme Hold Styling Cream

d:fi (often stylized as d:fi™) is a professional hair care brand designed for individual self-expression and creative styling. The brand originally gained prominence in the United States as part of the American Crew portfolio, focusing on high-performance hair waxes and creams for the salon market.

Currently, d:fi is owned by Revlon, Inc., a global leader in cosmetics and beauty. Revlon acquired the brand through its 2013 purchase of The Colomer Group, which had previously held d:fi along with other professional brands like American Crew. While manufacturing can occur in various global facilities, d:fi products are primarily produced in the United States to maintain the quality standards of their salon-grade formulations.