Quicksilver Apparel (Quiksilver)

Quiksilver is a globally recognized lifestyle brand that began its journey in 1969 in Torquay, Victoria, Australia. Originally founded by Alan Green and John Law, the brand revolutionized the surfing world by creating the first functional boardshorts designed specifically for performance in the water. Over the decades, it expanded from surfwear into a comprehensive sports and lifestyle brand, including snowboarding gear, footwear, and accessories, becoming a cornerstone of action sports culture.

While the brand's roots are firmly Australian, its manufacturing operations are international, with products produced in various regions including China, Vietnam, and Indonesia. Following a series of corporate restructuring events, the brand moved from its independent Australian origins to become part of a larger American-led portfolio. Today, Quiksilver is owned by Liberated Brands, an entity formed in partnership with Authentic Brands Group, which oversees the intellectual property and global distribution of several major action sports labels.