Kong Strong Colossus Mixed Berry Energy Drink

Kong Strong is a private-label energy drink brand exclusively owned and sold by the German discount supermarket giant Lidl. Launched to compete with major international brands like Red Bull, Kong Strong focuses on providing a high-caffeine energy boost at a budget-friendly price point. The brand is well-regarded for its various flavor profiles and distinctive silver and black packaging featuring its signature gorilla logo.

Since the brand is a private label owned by Lidl, its manufacturing usually takes place through strategic contract manufacturing partners across Europe, with a high concentration of production facilities in Germany to supply the domestic and international markets. The brand does not exist as an independent entity but is an integral part of Lidl's vast private-label portfolio. As Lidl operates as a subsidiary of the Schwarz Group, the brand's ultimate ownership lies with this multi-national retail group headquartered in Neckarsulm, Germany.