Aveda Flax Seed Aloe Strong Hold Sculpturing Gel

Aveda is a high-performance hair care brand founded in 1978 by Horst Rechelbacher. Known for its 'art and science of pure flower and plant essences,' the brand was a pioneer in environmental responsibility and plant-based chemistry in the professional beauty industry.

Today, Aveda is owned by The Estée Lauder Companies, which acquired the brand in 1997. While the brand emphasizes its origins in Minneapolis, Minnesota, manufacturing takes place primarily in the United States, utilizing wind and solar power for their primary facilities. The global distribution network ensures availability across luxury salons and retail locations worldwide.