Natulim Scented Laundry Beads

Natulim is an innovative Spanish eco-friendly cleaning brand that gained prominence during the rise of sustainable home care solutions in the early 2020s. Founded by entrepreneurs Lluís Montull and David Morales in Barcelona, the brand's mission is to eliminate bulky plastic waste from the laundry room through ultra-concentrated formats like detergent strips and biodegradable fragrance beads.

The Scented Pearls or Laundry Perfume (Wäscheparfum) are manufactured in Spain, emphasizing a local supply chain to reduce carbon footprints. Unlike many traditional fabric enhancers that use microplastics or animal fats, Natulim focuses on non-toxic formulas using essential oils and cornstarch bases. The brand remains independently owned by its original founders through Natulim Home S.L., positioning itself as a direct-to-consumer sustainability disruptor in the European market.