claro classic Geschirrspültabs

claro is a prominent Austrian brand specializing in eco-friendly cleaning products for dishwashers and laundry. Founded in 1995 by Josef Saller, the brand is headquartered in Mondsee, Austria. The company gained significant recognition for its commitment to sustainability, being among the first to eliminate phosphates and palm oil from its formulations.

The product shown is the 'Classic' dishwasher tabs in an XXL bulk pack. These are manufactured locally in Austria at the company's own production facility, which allows for strict quality control and adherence to environmental standards like the EU Ecolabel. claro remains an independent, family-owned company, or more precisely, it is owned by the holding of its founder, Josef Saller, ensuring its original mission of 'green but thorough' cleaning remains central to its operations.