RUUM Laundry Perfume Scented Pearls

RUUM is a modern home care brand specializing in scent solutions, including laundry perfume pearls and air fresheners. The brand is part of the portfolio of the German beauty and care company, BM Beauty & More GmbH, headquartered in Pulheim, Germany.

The product is primarily manufactured in Germany and is designed to provide long-lasting fragrance to textiles during the washing machine cycle. RUUM products are often positioned as affordable alternatives to premium scent boosters, focusing on popular scents like floral and fresh notes. Under the ownership of Beauty & More, the brand has expanded its presence in the European discount and drug store markets.