Picadeli Salad Bar

Picadeli is a pioneering Swedish foodtech company founded in Gothenburg in 2009. The brand is famous for revolutionizing the grocery retail space with its high-tech, self-service salad bars that utilize digitized processes to maintain food safety and minimize waste. By combining smart hardware with fresh food logistics, Picadeli has become a leader in the fast-food alternative market.

While the brand originated in Sweden, its manufacturing and supply chain are distributed across multiple regions. The company sources ingredients locally and regionally across Europe and the United States to ensure freshness for its 2,000+ locations. The hardware—the salad bars themselves—is developed in Sweden, but the assembly and component sourcing involve international partners. Since 2015, Picadeli has been a key part of the Greenfood Group, which is one of northern Europe's largest players in healthy food distribution.