Personnelle Baby Wipes Fragrance Free

Personnelle is a prominent private label brand found in Canada, specifically associated with the Jean Coutu pharmacy chain based in Quebec. These baby wipes are marketed under the 'Baby/Bébé' line, emphasizing dermatologically tested, fragrance-free, and hypoallergenic properties for sensitive skin.

As a house brand for Metro Inc., which acquired the Jean Coutu Group in 2018, the product's distribution is concentrated in Ontario, Quebec, and New Brunswick. The brand was originally created to provide a value-driven alternative to national personal care brands within the French-Canadian market. Manufacturing for these private label goods typically takes place in Canada through local third-party manufacturers to ensure quality standards and efficient regional supply. Metro Inc. remains the ultimate owner, managing the brand alongside its supermarket and pharmacy portfolios.