Ülker Confectionery and Biscuits

Ülker is one of Turkey's most iconic and successful food brands, specializing in a vast range of biscuits, chocolates, cakes, and snacks. Founded in 1944 by Sabri Ülker, the brand began as a small bakery operation in Istanbul producing its now-legendary 'Pötibör' biscuit. Over the decades, it evolved into a multi-national food giant, synonymous with high-quality snacking across the Middle East, Central Asia, and Europe.

Today, Ülker is the flagship brand of pladis, a global snacking powerhouse established to unify the biscuit and confectionery businesses of the Turkish conglomerate Yıldız Holding. Under the ownership of Yıldız Holding, Ülker has significantly expanded its footprint, incorporating global brands like Godiva and United Biscuits into its corporate family. The brand remains a dominant market leader in Turkey, commanding a massive share of the biscuit and chocolate sectors while continuing to innovate with new product launches that cater to modern consumer tastes.

Manufacturing for Ülker products is heavily concentrated in Turkey across several state-of-the-art facilities, but the brand also maintains significant production hubs in Saudi Arabia, Egypt, Kazakhstan, and Romania to serve its international markets efficiently. This global production network ensures that Ülker continues to be a household name in over 100 countries.