Made O'Meter
Discover where a brand or product originates
Amstel beer has a rich heritage dating back to 1870 when it was founded by De Pester and J.H. van Marwijk Kooy in Amsterdam. Named after the Amstel River, which provided water for cooling the brewery, the brand quickly became known for its quality lager. The original brewery was iconic for its red and white branding, which persists today. Over the decades, Amstel expanded its reach through innovation and strategic partnerships, eventually becoming a global name in the brewing industry.
In 1968, Amstel was acquired by its major rival, Heineken N.V., marking a significant shift in its history. Today, while it maintains its distinct identity as a heritage brand from the Netherlands, it is part of Heineken's massive global portfolio. The beer is produced in numerous locations worldwide to meet local demand, including plants in the Netherlands, Spain, Greece, and various countries in Africa and the Americas. The specific can shown is an example of the brand's 'Original' or 'Clasica' profile, widely distributed in Spanish-speaking markets.
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