Bold laundry detergent

Bold is a prominent laundry detergent brand known primarily for its '2-in-1' innovation, combining detergent and fabric softener in a single product. Originally introduced in the United States by Procter & Gamble (P&G) in 1965, it was later launched in the United Kingdom in 1974 as the country's first low-suds biological detergent. Over the decades, it has evolved into a household staple across Europe and other international markets.

The brand is owned and managed by the American multinational consumer goods corporation, Procter & Gamble. While the brand originated in the United States, its manufacturing footprint is global to serve various regional markets. Major production hubs for Bold products are located in the United Kingdom (notably at the West Thurrock plant), France, and Japan (for specific product formats like gel balls).

As of 2026, Bold remains a core part of P&G’s fabric care portfolio, often marketed alongside or integrated with Lenor scents to emphasize its fragrance-led positioning. The brand continues to focus on convenience and scent-longevity for household laundry needs.