Option B: Facing Adversity, Building Resilience, and Finding Joy

Brand and Content Overview

Option B is a non-fiction book co-authored by Sheryl Sandberg, the former COO of Meta, and Adam Grant, a renowned psychologist and professor at Wharton. The book explores themes of grief, resilience, and finding strength in the face of life-altering adversity. It was written following the sudden death of Sandberg's husband, Dave Goldberg, and has since become a global bestseller published by Alfred A. Knopf.

Manufacturing and Ethical Production

As a major literary publication and a New York Times bestseller, the physical production of Option B occurs in multiple countries to support local markets and reduce carbon footprints. While the primary printing for the North American market is typically handled by domestic printers in the United States, international editions are produced by regional subsidiaries of the ultimate owner. This decentralized manufacturing ensures the book is available across various formats—hardcover, paperback, and international student editions—worldwide.

Brand Ownership and Legacy

In the publishing world, the 'brand' is essentially the imprint under which the book is released. Option B is published by Alfred A. Knopf, a prestigious American publishing house. Knopf is part of the Knopf Doubleday Publishing Group, which is a division of Penguin Random House. Ultimately, the brand is owned by Bertelsmann, a German multinational conglomerate. This ownership structure places the brand within one of the largest media networks in the world, ensuring continued global distribution and digital availability through 2026 and beyond.