Made O'Meter
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Endura is a prominent brand in the cycling world, founded in Scotland in 1993 by Jim McFarlane. Originally established with a focus on producing high-performance, durable cycling apparel that could withstand the harsh Scottish climate, the brand quickly gained a global reputation for its technical innovation and reliability. While the brand's design and engineering still take place in Scotland, manufacturing is performed across a global supply chain including facilities in the UK, Europe, and Asia.
In 2018, Endura was acquired by Pentland Group, a major British brand management and investment company. Pentland Group is known for owning or holding significant stakes in other major athletic and lifestyle brands such as Speedo, Berghaus, and JD Sports. This acquisition has allowed Endura to leverage larger distribution networks while maintaining its core identity as a specialist in performance cycling gear. As of 2026, the brand remains a key part of the Pentland portfolio, continuing its commitment to sustainable production and technical excellence.
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