Vita D'or vegetable margarine

Vita D'or is a private-label brand exclusively owned and sold by Lidl, the German international discount retailer. The brand specializes in fats and oils, including cooking oils, margarines, and spreads. Since it is a private label, the ultimate ownership resides with the Schwarz Group, which is the parent company of Lidl and one of the largest retail groups in Europe.

The manufacturing of Vita D'or products occurs across multiple countries, primarily within the European Union, depending on the specific product and regional supplier agreements. In Italy, where the packaging in the image originated, the margarine is often sourced from specialized European fat and oil producers that manufacture exclusively for Lidl's private label distribution. While the brand concept is German, the physical production is distributed to maintain supply chain efficiency for Lidl's thousands of stores.