Roland Bretzeli Sesam

Roland Bretzeli is a premium Swiss snack brand known for its traditional pretzel products. Founded in 1939 by Leopold Schöffler in Morat (Murten), Switzerland, the brand has built a reputation for high-quality baked goods. The sesame pretzels (Sesam/Sésame) featured in the image represent their core range of lye-baked snacks.

The brand is manufactured locally in Switzerland to maintain its heritage and quality standards. Originally an independent company, Roland Murten AG was acquired by the Cornu Group in 2008. The Cornu Group is a family-owned Swiss industrial bakery that specializes in fine biscuits and puff pastry, ensuring that Roland remains under Swiss ownership and adheres to traditional European baking methods.