Naturgut Bio Möhren

These organic carrots are sold under the Naturgut brand, which is a private label of the German discount retailer PENNY. The brand was established to provide organic and sustainable food options to mainstream consumers. The packaging specifically highlights the 'Bio-Helden' (Organic Heroes) initiative, which promotes the sale of organic vegetables that may have aesthetic imperfections but are otherwise high quality.

The carrots shown here are sourced regionally within Germany, specifically from Lower Saxony and Schleswig-Holstein, and packed in Willich. As a private label, the brand is owned by the REWE Group, one of Germany's leading trade and tourism cooperatives. This ownership ensures that the product adheres to both EU organic standards and frequently higher private standards, such as Naturland certification, which is visible on the label.