Orient Sun and Moon Automatic watch

Orient is a prestigious Japanese watchmaker with a rich history dating back to its founding in 1950 in Tokyo, Japan. Known for its mechanical excellence and affordable luxury, the brand has historically designed and manufactured its own mechanical movements in-house, a feat that distinguishes it from many other brands in its price segment. This specific model belongs to the popular 'Sun and Moon' collection, characterized by its day-night indicator and classic aesthetic.

While Orient began as an independent entity known as Orient Watch Co., Ltd., its ownership structure evolved significantly in the 21st century. It became a wholly owned subsidiary of the Seiko Epson Corporation in 2009 and was eventually fully integrated into the company in 2017. Today, Orient operates as a key brand under the Epson group, benefiting from the parent company's vast technical expertise while maintaining its unique brand identity and design philosophy. Most of its high-quality movements and premium models continue to be manufactured predominantly in Japan.