Rotary Windsor Watch

Rotary Watches is a historic brand that represents the blending of Swiss horological heritage with British market success. Founded in La Chaux-de-Fonds, Switzerland, in 1895, the brand became a staple in the United Kingdom during the early 20th century. While it maintains its Swiss roots through design and certain high-end 'Swiss Made' collections, the majority of its contemporary consumer-grade movements and assembly take place in manufacturing centers in Asia, particularly China, to ensure competitive pricing.

In 2014, the brand's long-standing family ownership ended when it was acquired by a Chinese conglomerate. This acquisition allowed the brand to expand its distribution network globally while retaining its headquarters and design operations in London. Today, Rotary stands as an iconic mid-market luxury brand that is particularly dominant in the British jewelry and watch market.