Lacura Med Cracked Heel Balm

Lacura is a primary private label brand for skin and beauty care exclusively developed for ALDI. The 'Med' sub-line focuses on pharmaceutical-grade formulations, such as this balm containing 25% urea for very dry skin.

As a store brand, Lacura products are manufactured by various third-party cosmetic contractors, with most European supplies originating from specialized German manufacturers like Maxim Group. The brand is globally owned and operated by the ALDI group, a major international discount retailer founded in Germany. ALDI is split into two separate entities, ALDI Nord and ALDI SÜD, both headquartered in Germany, which share the ownership and distribution rights of the Lacura brand across different global territories.