Fixa Allrengöring

Fixa is a prominent private label brand developed specifically for the Axfood group, one of the leading retail giants in Sweden. This specific product, 'Allrengöring Mimosa,' is an all-purpose detergent designed for various surfaces, marketed under the Fixa brand which emphasizes high quality at a competitive price point for the Swedish market.

The brand is Swedish in origin, created by Axfood to serve its network of grocery stores including Willys, Hemköp, and Tempo. Manufacturing for Fixa products typically takes place within the Nordic region or Europe through specialized third-party manufacturers, allowing the brand to maintain local quality standards and sustainable supply chains.

As of 2026, the brand remains under the ultimate ownership of Axfood AB. Axfood is a publicly traded Swedish company with Axel Johnson AB as its largest majority shareholder. This ownership structure ensures that the brand remains deeply rooted in the Swedish retail landscape, focusing on domestic distribution and consumer preferences.