The StoryGraph app

The StoryGraph is a digital social cataloging platform and mobile application designed for book tracking and discovery. Launched in 2019 by software engineer Nadia Odunayo, it serves as an independent, reader-focused alternative to Amazon's Goodreads. The platform is known for its detailed analytics, mood-based recommendation engine, and focus on user privacy over commercial interests.

Originally starting as a side project in London, the company remains fully independent and is built and maintained primarily within the United Kingdom. Unlike many tech startups in the space, StoryGraph is noted for being a bootstrapped company that has grown organically through its dedicated user base and word-of-mouth. As of early 2026, the platform continues to operate as an independent entity led by its original founders.