Hacendado Picos de Pan de Trigo

Hacendado is the primary private label brand for food products sold by the Spanish supermarket chain Mercadona. These specific wheat breadsticks (Picos de Pan) are a staple in Spanish snacks, often used as an accompaniment to tapas or appetizers. Production is typically handled by specialized private-label manufacturers located within Spain, such as Dulces Olmedo or similar regional industrial bakeries, specifically to serve Mercadona's nationwide logistics network. The brand was established by Mercadona to provide high-quality essential goods at competitive prices. As of 2026, the brand remains under the complete ownership of Mercadona, S.A., which continues to be one of the largest and most influential retail companies in Spain, maintaining its headquarters in Puçol (Valencia).