Maui Moisture Curl Care Shampoo

Maui Moisture is a popular hair care brand inspired by the natural ingredients found in tropical islands like Maui. It was launched by Vogue International, a company known for creating salon-quality hair products at affordable prices. The brand differentiates itself by using aloe vera juice as its primary ingredient instead of deionized water, which is standard in many other shampoos.

Today, Maui Moisture is part of the extensive portfolio of Kenvue, which was spun off from Johnson & Johnson's consumer health division. While the brand is inspired by Hawaii, its manufacturing primarily takes place in the United States to serve a global market. The Curl Care Coconut Oil & Aloe Vera line is specifically formulated for thick and curly hair types, maintaining the brand's commitment to being free from silicones, parabens, and sulfated surfactants.