madeometer

Made O'Meter

Discover where a brand or product originates

Nando's Flame-Grilled Peri-Peri Chicken

ownerNando's (South Africa)
originSouth Africa
manufacturedmultipleCountries

Nando’s is a world-renowned South African multinational fast-food chain that specializes in flame-grilled peri-peri style chicken. The brand’s identity is deeply rooted in Portuguese-African heritage, specifically the Mozambican-Portuguese culture where the use of the Bird's Eye Chili (Peri-Peri) originated. Since its founding, the brand has grown into a global phenomenon, recognized for its unique sauces and consistent quality across thousands of locations.

While the brand originated in South Africa, its manufacturing and sourcing are localized to ensure freshness. In its home market, Nando's sources all chickens from local farms. For its international retail division—which sells the famous Peri-Peri sauces, marinades, and snacks in supermarkets—production occurs in various regions, including South Africa and the United Kingdom, to supply global grocery chains.

Ownership of the brand has evolved but remains largely private. Today, Nando's is owned by the Enthoven family through their investment vehicles. This private ownership has allowed the brand to maintain a distinct, often cheeky marketing style while expanding its footprint across Europe, North America, Australia, and Asia.

disclaimer

poweredBy