Made O'Meter
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Aroma-Zone is a prominent French brand established in 1999, specializing in natural cosmetics, aromatherapy, and DIY beauty products. Originally founded by the Vausselin family (Pierre, Anne-Cécile, and Valérie), the company revolutionized the market by making pure essential oils and natural ingredients accessible to the general public.
Aroma-Zone prioritizes local and sustainable production. While their raw materials are sourced globally depending on the botanical origin of the plant, their primary formulation, packaging, and distribution occur in Provence, France. In 2021, the investment firm Eurazeo acquired a majority stake in the company to accelerate its international expansion and digital transformation, while the founding family remains involved in the brand's operation.
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