Albert Heijn Milk Hagelslag

Albert Heijn Milk Hagelslag is a classic Dutch breakfast staple consisting of milk chocolate sprinkles. The product is a private-label offering from Albert Heijn, the largest supermarket chain in the Netherlands, which was founded by Albert Heijn Sr. in 1887 in Zaandam.

Today, the brand is owned by Ahold Delhaize, a global retail leader formed through the 2016 merger of the Dutch Ahold and the Belgian Delhaize Group. While Ahold Delhaize operates internationally, Albert Heijn remains its flagship Dutch subsidiary. The chocolate sprinkles are typically manufactured within the Netherlands to meet local consumer preferences for 'hagelslag'.