nākd. Protein Peanut Butter bars

nākd. is a prominent British health food brand known for its range of wholefood snack bars made from 100% natural ingredients. The brand rose to fame by offering minimally processed snacks that contain no added sugar, leveraging the 'raw' food movement to provide healthy alternatives to traditional confectionery.

Originally founded by Natural Balance Foods in the United Kingdom, the brand focused on bringing 'wholefood' convenience to the mass market. The manufacturing process is primarily based in the UK, where the company emphasizes simple cold-pressing techniques to retain the nutritional value of the fruits and nuts used in their recipes.

In 2015, the Belgian biscuit and snack giant Lotus Bakeries acquired a majority stake in Natural Balance Foods. Today, nākd. operates as a key part of the Lotus Bakeries portfolio, benefiting from an international distribution network while maintaining its core commitment to clean-label ingredients and plant-based nutrition.