Douwe Egberts Pure Indulgence instant coffee

Douwe Egberts is one of the world's most historic coffee brands, tracing its roots back to 1753 in Joure, Netherlands, where it was founded by Egbert Douwes as a small grocery store specializing in coffee, tea, and tobacco. Over more than two centuries, it evolved from a local Dutch business into a global leader in the coffee industry, famous for its signature glass jars and sealable lids that preserve the aroma of its freeze-dried blends like Pure Indulgence.

Today, the brand is owned by JDE Peet's, a Dutch-American multinational company formed after the merger of Jacobs Douwe Egberts and Peet's Coffee. JDE Peet's is headquartered in Joure and Amsterdam, Netherlands. While the brand remains deeply rooted in Dutch heritage, its products are manufactured in various facilities across Europe and other regions to serve international markets. The ultimate ownership lies with JAB Holding Company, a private German conglomerate that specializes in consumer goods and premium brands.