The Humble Co. Oral Care Products

The Humble Co. was founded in 2013 by dentist Noel Abdayem in Sweden. The brand's mission was to offer eco-friendly personal care products, starting with its iconic bamboo toothbrush, to reduce plastic waste while giving back to under-privileged communities through the Humble Smile Foundation.

While the brand was originally a startup from Stockholm, it has grown into a global leader in sustainable oral care. In early 2021, the company was acquired and integrated into Humble Group AB, a Swedish food tech and FMCG group that focuses on sustainable and healthy consumer products. Manufacturing originally began in China, where the Moso bamboo used for the brushes is sustainably sourced, though distribution and design remain centered in Stockholm.