Wild Amber & Oud Soap Bar

Wild is a sustainable personal care brand founded in the United Kingdom in 2019 by Freddy Ward and Charlie Bowes-Lyon. The brand gained significant popularity for its innovative approach to reducing plastic waste, initially launching with refillable natural deodorants before expanding into other categories like shower gems, lip balms, and bar soaps such as the Amber & Oud Soap Bar.

Manufacturing for Wild products is primarily centered in the United Kingdom, aligning with the brand's commitment to reducing carbon footprints and supporting local industry. The company behind the brand, Wild Cosmetics Ltd, remains an independent entity headquartered in London. As of 2024 and beyond, the brand continues to be owned and operated by its founding company, supported by various venture capital investors who specialize in sustainable consumer goods.