Doughnut Backpack

Doughnut is a lifestyle brand founded in 2010 by local designers in Hong Kong. The brand was established with the philosophy of 'Pack Your Dream,' focusing on blending fashion with functionality. It gained significant international popularity with its 'Macaroon' series, which became a staple in urban and travel streetwear due to its distinctive color blocking and high-quality materials such as Cordura and vegetable-tanned leather.

While the brand's design and conceptual roots are firmly planted in Hong Kong, the manufacturing of the backpacks primarily takes place in mainland China, where the company maintains its own production facilities to ensure craftsmanship and quality control. The brand has expanded globally, with a strong presence across Asia, Europe, and the United States.

The brand is owned and managed by its founders through the original entity established in Hong Kong. It operates as an independent lifestyle goods company, handling its own global distribution and marketing strategies without being under a major multinational conglomerate. The company continues to focus on sustainable materials, such as recycled ocean waste nylon, in their newer product lines.