Gela Soft Drink

Gela is a primary private label brand for soft drinks and water distributed by the Coop Denmark retail group. The brand is specifically tied to the Danish market, offering a variety of affordable beverages. The packaging features a clear focus on sustainability with Danish recycle markings (Pant B) and text indicating the bottle is made from 100% recycled plastic.

The brand is owned and managed by Coop Danmark A/S, one of Denmark's largest retail cooperatives. While the ultimate origin of the brand name relates to local supermarket history, it is currently positioned as an internal brand for Coop's discount and grocery chains. Production is primarily handled by Danish bottling facilities to serve the local distribution network efficiently.